Marketing Impressions: Logo Development

Designing your business identity is one of the most important endeavors you will ever undertake. It is an asset of your business and grows in value as your business succeeds.

A logo should deliver a clear message of your business’ uniqueness and individuality. Often, logos are the first impression consumers encounter when they are shopping for a particular product or service. A great logo says something about the company it represents. Distilling a business’ mission or personality into a single icon or name treatment is the heart and soul of the logo design process. Successful logos must be versatile, legible and memorable. They must be easy to reproduce on paper, plastic, fabrics, on television and on the internet.

A great logo can be easily interpreted at a glance and should quickly generate familiarity. Your market must be attracted to it and respond. At Marketing Impressions, we strive to create client logos that accomplish all that. But, we also know you have to feel great about your logo and fall in love with it yourself. After all, you’re going to see it every day for many years to come.

Our design capabilities are extremely versatile. We can design anything from edgy urban geometrics to beautiful nature themes to quirky cartoon characters. In an effort to uncover your preferences and unique tastes, we have developed a special, secret process. We will take you through this process while we brainstorm creative concepts to incorporate into our design. We will help you pick colors, write intriguing tag lines, and even develop a memorable name for your business if haven’t got one.